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><channel><title>Fieldcore &#187; Nature</title> <atom:link href="http://www.fieldcore.net/category/nature/feed/" rel="self" type="application/rss+xml" /><link>http://www.fieldcore.net</link> <description>Fieldcore is about promoting the eco-friendly fieldrecording artists and enthusiasts.</description> <lastBuildDate>Sat, 13 Mar 2010 11:21:15 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0</generator> <item><title>HABITATS by Lasse-Marc Riek</title><link>http://www.fieldcore.net/2010/03/habitats-by-lasse-marc-riek/</link> <comments>http://www.fieldcore.net/2010/03/habitats-by-lasse-marc-riek/#comments</comments> <pubDate>Sat, 13 Mar 2010 11:21:15 +0000</pubDate> <dc:creator>Lasse-Marc Riek</dc:creator> <category><![CDATA[Fieldcore]]></category> <category><![CDATA[Nature]]></category> <category><![CDATA[News]]></category><guid
isPermaLink="false">http://www.fieldcore.net/?p=230</guid> <description><![CDATA[The work at hand, &#8220;Habitats&#8221;, deals with habitats, areas and living spaces. In this particular case, these spaces were created from a pool of acoustic field recordings I realised while in Finland in Spring of 2007. Over the course of the past year, I have, for various reasons, increasingly been absorbed by the sounds emited [...]No related posts.]]></description> <content:encoded><![CDATA[<div> <a
rel="attachment wp-att-253" href="http://www.fieldcore.net/2010/03/habitats-by-lasse-marc-riek/3l002/"><img
class="alignnone size-full wp-image-253" title="cover" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/02/3L002.jpg" alt="" width="320" height="236" /></a></div><div></div><p>The work at hand, &#8220;Habitats&#8221;, deals with habitats, areas and living spaces. In this particular case, these spaces were created from a pool of acoustic field recordings I realised while in Finland in Spring of 2007. Over the course of the past year, I have, for various reasons, increasingly been absorbed by the sounds emited by nature. The piece researches the interplay between natural elements on the one hand and passages I arranged at a later stage on the other. It deals with directional hearing and of course with the vast array of bird voices &#8211; as well as the silence one can detect in between all of these different sound sources.</p><p><a
rel="attachment wp-att-255" href="http://www.fieldcore.net/2010/03/habitats-by-lasse-marc-riek/attachment/02/"><img
class="aligncenter size-full wp-image-255" title="02" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/02/02.jpg" alt="" width="450" height="300" /></a></p><p><a
style="text-decoration: none;" rel="attachment wp-att-254" href="http://www.fieldcore.net/2010/03/habitats-by-lasse-marc-riek/attachment/01/"><img
class="aligncenter size-full wp-image-254" title="01" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/02/01.jpg" alt="" width="450" height="300" /></a></p><p><a
style="text-decoration: none;" rel="attachment wp-att-256" href="http://www.fieldcore.net/2010/03/habitats-by-lasse-marc-riek/attachment/03/"><img
class="aligncenter size-full wp-image-256" title="03" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/02/03.jpg" alt="" width="450" height="300" /></a></p><p><a
rel="attachment wp-att-258" href="http://www.fieldcore.net/2010/03/habitats-by-lasse-marc-riek/04-2/"><img
class="aligncenter size-full wp-image-258" title="04" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/02/041.jpg" alt="" width="450" height="300" /></a></p><p>Listen to excerpt:<br
/> <a
href="http://www.3leaves-label.com/files/habitats_excerpt.mp3">http://www.3leaves-label.com/files/habitats_excerpt.mp3</a></p><p><a
style="text-decoration: none;" rel="attachment wp-att-259" href="http://www.fieldcore.net/2010/03/habitats-by-lasse-marc-riek/attachment/05/"><img
class="aligncenter size-full wp-image-259" title="05" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/02/05.jpg" alt="" width="450" height="300" /></a></p><p><a
rel="attachment wp-att-261" href="http://www.fieldcore.net/2010/03/habitats-by-lasse-marc-riek/06-2/"><img
class="aligncenter size-full wp-image-261" title="06" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/02/061.jpg" alt="" width="450" height="300" /></a></p><p>150 copies, CD-R, 3L002, 2010</p><p>Photos: Anne-Berit Riek<br
/> Identification (Birds): Patrick Franke<br
/> Translation: Tobias Fischer<br
/> Layout and Design: Àkos Garai<br
/> Recordings: Lasse-Marc Riek</p><p>3LEAVES:<br
/> <a
href="http://www.3leaves-label.com/index.html">http://www.3leaves-label.com/index.html</a></p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.fieldcore.net/2010/03/habitats-by-lasse-marc-riek/feed/</wfw:commentRss> <slash:comments>0</slash:comments> <enclosure
url="http://www.3leaves-label.com/files/habitats_excerpt.mp3" length="3598234" type="audio/mpeg" /> </item> <item><title>Volunteer in silence research part.1</title><link>http://www.fieldcore.net/2010/03/volunteer-in-silence-research-part-1/</link> <comments>http://www.fieldcore.net/2010/03/volunteer-in-silence-research-part-1/#comments</comments> <pubDate>Mon, 08 Mar 2010 20:17:46 +0000</pubDate> <dc:creator>Olivier Nijs</dc:creator> <category><![CDATA[Nature]]></category> <category><![CDATA[boswachterij]]></category> <category><![CDATA[Leersum]]></category> <category><![CDATA[silence]]></category> <category><![CDATA[utrecht]]></category><guid
isPermaLink="false">http://www.fieldcore.net/?p=237</guid> <description><![CDATA[Today I volunteered a research project of Natuur en Mulieu Federatie Utrecht. In this Provence of the Netherlands there are several so called &#8216;Silence Area&#8217;s&#8217; These nature reserves are open to the public. NMU wanted to know up to what level silence is respected in these area&#8217;s. Because of my interest in natural silence I was [...]No related posts.]]></description> <content:encoded><![CDATA[<p><img
class="alignnone size-medium wp-image-242" title="20100307-_MG_1404" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/03/20100307-_MG_1404-450x300.jpg" alt="" width="450" height="300" /></p><p>Today I volunteered a research project of Natuur en Mulieu Federatie Utrecht. In this Provence of the Netherlands there are several so called &#8216;Silence Area&#8217;s&#8217; These nature reserves are open to the public. NMU wanted to know up to what level silence is respected in these area&#8217;s. Because of my interest in natural silence I was more than willing to participate in this project. For my recordings I regularly visit this kind of places which are more near to my home. From my own experience I know that silence in these forests are an illusion. This because your are allowed to enter some of them by car. Planes are flying over and of course the visitors to these places, and especially the dogs, are far from quiet.</p><p><img
class="alignnone size-medium wp-image-238" title="20100307-_MG_1372" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/03/20100307-_MG_1372-450x300.jpg" alt="" width="450" height="300" /><span
id="more-237"></span></p><p>I was asked to do my monitoring in a weekend. The days on which most of the visitors to these places make their visit. So when I left home today. Which was a beautiful sunny early spring afternoon. I was a bit prepared to bump into some other people. But I wasn&#8217;t prepared for the enormous amount of mountain-bikers I saw upon arriving. It was a bit hilarious. A moment I thought I got involved in a cycle-cross competition. An other sound that was very dominant were the almost continuously passing airplanes. So next week I will be there on a Saturday and see what the difference will be.</p><p><img
class="alignnone size-medium wp-image-241" title="20100307-_MG_1398" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/03/20100307-_MG_1398-450x300.jpg" alt="" width="450" height="300" /></p> <object
height="225" width="100%"><param
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height="225" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Foliviernijs%2Fsets%2Fsilence-research-prt-1&amp;g=1&amp;"
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style="text-align: left;"  class="xmlgmdiv" id="xmlgmdiv_3"><iframe
class="xmlgm" id="xmlgm_3" src="http://www.fieldcore.net/wp-content/plugins/xml-google-maps/xmlgooglemaps_show.php?kmlid=3" style="border: 0px; width: 450px; height: 400px;" name="Google_KML_Maps" frameborder="0"></iframe></div><p>Recorded using: Sonosax SX-R4, Schoeps CMC MK8/MK4, Rycote suspension</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.fieldcore.net/2010/03/volunteer-in-silence-research-part-1/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Chris Watson Touch Radio</title><link>http://www.fieldcore.net/2010/02/chris-watson-touch-radio/</link> <comments>http://www.fieldcore.net/2010/02/chris-watson-touch-radio/#comments</comments> <pubDate>Wed, 10 Feb 2010 20:58:22 +0000</pubDate> <dc:creator>Olivier Nijs</dc:creator> <category><![CDATA[Climate]]></category> <category><![CDATA[Nature]]></category><guid
isPermaLink="false">http://www.fieldcore.net/?p=198</guid> <description><![CDATA[Chris Watson journeys to the South Pole for the forthcoming David Attenborough series “The Frozen Planet” (BBC, 2011). Here he reports back with his experiences… A Journey South Related posts:Chris WatsonRelated posts:<ol><li><a
href='http://www.fieldcore.net/2009/11/chris-watson/' rel='bookmark' title='Permanent Link: Chris Watson'>Chris Watson</a></li></ol>]]></description> <content:encoded><![CDATA[<p><img
class="alignnone size-medium wp-image-199" title="recbyriver" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2010/02/recbyriver-450x337.jpg" alt="" width="450" height="337" /></p><p>Chris Watson journeys to <a
href="http://www.south-pole.com">the South Pole</a> for the forthcoming David Attenborough series <a
href="http://www.bbc.co.uk/programmes/b00mfl7n" target="new">“The Frozen Planet”</a> (BBC, 2011). Here he reports back with his experiences…</p><p><a
href="http://www.touchmusic.org.uk/touchradio/Radio49/Radio49.mp3">A Journey South</a></p><p>Related posts:<ol><li><a
href='http://www.fieldcore.net/2009/11/chris-watson/' rel='bookmark' title='Permanent Link: Chris Watson'>Chris Watson</a></li></ol></p>]]></content:encoded> <wfw:commentRss>http://www.fieldcore.net/2010/02/chris-watson-touch-radio/feed/</wfw:commentRss> <slash:comments>1</slash:comments> <enclosure
url="http://www.touchmusic.org.uk/touchradio/Radio49/Radio49.mp3" length="72500074" type="audio/mpeg" /> </item> <item><title>Listen to Africa</title><link>http://www.fieldcore.net/2010/02/listen-to-africa/</link> <comments>http://www.fieldcore.net/2010/02/listen-to-africa/#comments</comments> <pubDate>Sun, 07 Feb 2010 21:46:48 +0000</pubDate> <dc:creator>Olivier Nijs</dc:creator> <category><![CDATA[Fieldcore]]></category> <category><![CDATA[Nature]]></category><guid
isPermaLink="false">http://www.fieldcore.net/?p=181</guid> <description><![CDATA[Please check out this traveling site of Huw Williams and Rebecca Sumner. Who are undertaking a 2 year bike journey through Africa. Blogging and collecting some very nice audiomaterial: Yellow-casqued Hornbill The Listen to Africa expedition is a two year journey by bicycle to record some of the sounds of Africa – from oral histories and [...]Related posts:<ol><li><a
href='http://www.fieldcore.net/2010/02/would-we-listen-to-nature-if-our-lives-depended-on-it/' rel='bookmark' title='Permanent Link: Would We Listen to Nature if Our Lives Depended on It?'>Would We Listen to Nature if Our Lives Depended on It?</a></li><li><a
href='http://www.fieldcore.net/2010/02/how-does-your-audience-listen-to-your-material/' rel='bookmark' title='Permanent Link: How does your audience listen to your material?'>How does your audience listen to your material?</a></li><li><a
href='http://www.fieldcore.net/2010/02/soundscape-support-team/' rel='bookmark' title='Permanent Link: Soundscape Support Team'>Soundscape Support Team</a></li></ol>]]></description> <content:encoded><![CDATA[<p>Please check out this <a
href="http://www.listentoafrica.com">traveling site </a>of Huw Williams and Rebecca Sumner. Who are undertaking a 2 year bike journey through Africa. Blogging and collecting some very nice audiomaterial:</p><p><a
href="http://media.blubrry.com/listentoafrica/www.listentoafrica.com/wp-content/uploads/podcasts/sierraleone/yellowcasquedhornbill.mp3">Yellow-casqued Hornbill</a></p><p><em>The Listen to Africa expedition is a two year journey by bicycle to record some of the sounds of Africa – from oral histories and music to soundscapes and wildlife; recording and publishing </em><a
href="http://www.listentoafrica.com/audio/"><em>sound</em></a><em> seems an appropriate way to communicate from a continent that has so much to say and is so rarely heard outside of its own borders.</em></p><p><em>While we have no fixed ideas about the subject matter, the Listen to Africa website will inevitably reflect the interests of the team: human rights and humanitarian welfare, wildlife and environmental protection, music and citizen journalism. We are also keen to work with African people and groups along the way, especially in local and community radio, podcasting and blogging. If you work in these areas, and if you’re interested in working with us, we’d love to </em><a
href="http://www.listentoafrica.com/contact/"><em>hear from you</em></a><em>.</em></p><p>Related posts:<ol><li><a
href='http://www.fieldcore.net/2010/02/would-we-listen-to-nature-if-our-lives-depended-on-it/' rel='bookmark' title='Permanent Link: Would We Listen to Nature if Our Lives Depended on It?'>Would We Listen to Nature if Our Lives Depended on It?</a></li><li><a
href='http://www.fieldcore.net/2010/02/how-does-your-audience-listen-to-your-material/' rel='bookmark' title='Permanent Link: How does your audience listen to your material?'>How does your audience listen to your material?</a></li><li><a
href='http://www.fieldcore.net/2010/02/soundscape-support-team/' rel='bookmark' title='Permanent Link: Soundscape Support Team'>Soundscape Support Team</a></li></ol></p>]]></content:encoded> <wfw:commentRss>http://www.fieldcore.net/2010/02/listen-to-africa/feed/</wfw:commentRss> <slash:comments>0</slash:comments> <enclosure
url="http://media.blubrry.com/listentoafrica/www.listentoafrica.com/wp-content/uploads/podcasts/sierraleone/yellowcasquedhornbill.mp3" length="4720807" type="audio/mpeg" /> </item> <item><title>Would We Listen to Nature if Our Lives Depended on It?</title><link>http://www.fieldcore.net/2010/02/would-we-listen-to-nature-if-our-lives-depended-on-it/</link> <comments>http://www.fieldcore.net/2010/02/would-we-listen-to-nature-if-our-lives-depended-on-it/#comments</comments> <pubDate>Wed, 03 Feb 2010 20:36:28 +0000</pubDate> <dc:creator>Olivier Nijs</dc:creator> <category><![CDATA[Nature]]></category><guid
isPermaLink="false">http://www.fieldcore.net/?p=179</guid> <description><![CDATA[by Derrick Jensen, from Common Dreams People who read my work often say, “Okay, so it’s clear you don’t like this culture, but what do you want to replace it?” The answer is that I don’t want any one culture to replace this culture. I want ten thousand cultures to replace this culture, each one [...]Related posts:<ol><li><a
href='http://www.fieldcore.net/2010/02/listen-to-africa/' rel='bookmark' title='Permanent Link: Listen to Africa'>Listen to Africa</a></li></ol>]]></description> <content:encoded><![CDATA[<p>by Derrick Jensen, from <a
href="http://www.commondreams.org/view/2009/11/06-3">Common Dreams</a></p><div
id="node-body"><p>People who read my work often say, “Okay, so it’s clear you don’t like this culture, but what do you want to replace it?” The answer is that I don’t want any one culture to replace this culture. I want ten thousand cultures to replace this culture, each one arising organically from its own place. That’s how humans inhabited the planet (or, more precisely, their landbases, since each group inhabited a place, and not the whole world, which is precisely the point), before this culture set about reducing all cultures to one.</p><p>I live on Tolowa (Indian) land. Prior to the arrival of the dominant culture, the Tolowa lived here for 12,500 years, if you believe the myths of science. If you believe the myths of the Tolowa, they lived here since the beginning of time. This story may sound familiar, but its significance has, thus far, been lost on the dominant culture, so it bears repeating: when the first settlers arrived here maybe 180 years ago, the place was a paradise. Salmon ran in runs so thick you couldn’t see the bottoms of rivers, so thick people were afraid to put their boats in for fear they would capsize, so thick they would keep people awake at night with the slapping of their tails against the water, so thick you could hear the runs for miles before you could see them. Whales were commonplace in the nearby ocean. Forests were thick with frogs, newts, salamanders, birds, elk, bears. And of course huge ancient redwood trees.</p><p><span
id="more-179"></span>Now I count myself blessed when I see two salmon in what we today call Mill Creek. Another Tolowa staple, Pacific lampreys, are in bad shape. Just three years ago you could not hold a human conversation outside at night in the spring, and now I hear maybe five or six frogs at night. Salamanders, newts, songbirds, all are equivalently gone. The rivers are poisoned with pesticides and herbicides. All in less than two centuries.</p><p>Why? Or, perhaps more important, how?</p><p>Only the most arrogant and ignorant among us would say something that implies that all humans are destructive, and that the dominant (white) culture is the most destructive simply because somehow indigenous peoples around the world were too stupid to invent backhoes and chainsaws, too backward to dominate their human and nonhuman neighbors with the efficiency and viciousness of the dominant culture. They might even try to argue that the Tolowa weren’t actually living sustainably, even though they lived here for at least 12,500 years. But when 12,500 years of living in place won’t convince them, it becomes pretty clear that evidence is secondary, and that there are, rather, ideological reasons the person cannot accept that humans have ever lived sustainably. One of these ideological reasons is very clear: if you can convince yourself that humans are inherently destructive, then you allow yourself the most convenient of all excuses not to work to stop this culture from destroying the planet: it’s simply in our nature to destroy, and you can’t fight biology, so let’s not fuss about all these little extinctions, and could someone please pass the TV remote? It’s an odious position, but a lot of people take it.</p><p>If we want to stop this culture from killing the planet, we might instead try asking how so many indigenous cultures lived in place for so long without destroying their landbases.</p><p>There are many differences between indigenous and nonindigenous ways of being in the world, but I want to mention two here. The first is that the indigenous had and have serious long-term relationships with the plants and animals with whom they share their landscape. Ray Rafael, who has written extensively on the concept of wilderness, has said that Native Americans hunted, gathered, and fished “using methods that would be sustainable over centuries and even millennia. They did not alter their environment beyond what could sustain them indefinitely. They did not farm, but they managed the environment. But it was different from the way that people try to manage it now, because they stayed in relationship with it.”</p><p>That last phrase is key. What would a society look like that was planning on being in that particular place five hundred years from now? What would an economics look like? If you knew for a fact that your descendants five hundred years from now would live on the same landbase you inhabit now, how would that affect your relationship to sources of water? How would that affect your relationship with topsoil? With forests? Would you produce waste products that are detrimental to the soil? Would you poison your water sources (or allow them to be poisoned)? Would you allow global warming to continue? If the very lives of your children and their children depended on your current actions—and of course they do—how would you act differently than you do?</p><p>The other difference I want to mention—and essentially every traditional indigenous person with whom I have ever spoken has said that it is the fundamental difference between western and indigenous peoples—is that even the most open Westerners view listening to the natural world as a metaphor, as opposed to something real. I asked American Indian writer Vine Deloria about this, and he said, “I think the primary thing is that Indians experience and relate to a living universe, whereas Western people, especially science, reduce things to objects, whether they’re living or not. The implications of this are immense. If you see the world around you as made up of objects for you to manipulate and exploit, not only is it inevitable that you will destroy the world by attempting to control it, but perceiving the world as lifeless robs you of the richness, beauty, and wisdom of participating in the larger pattern of life.” That brings to mind a great line by a Canadian lumberman: “When I look at trees I see dollar bills.” If when you look at trees, you see dollar bills, you’ll treat them one way. If when you look at trees, you see trees, you’ll treat them differently. If when you look at this particular tree you see this particular tree, you’ll treat it differently still. The same is true for salmon, and, of course, for women: if when I look at women I see objects, I’m going to treat them one way. If when I look at women I see women, I’ll treat them differently. And if when I look at this particular woman I see this particular woman, I’ll treat her differently still.</p><p>Here’s where people usually ask, “Okay, so how do I listen to the natural world?” When people ask me this, I always begin by asking them if they have ever made love. If so, I ask whether the other person always had to say, “put this here,” or “do that now,” or did they sometimes read their lover’s body, listen to the unspoken language of the flesh? Having established that one can communicate without words, I then ask if they have ever had any nonhuman friends (a.k.a. pets). If so, how did the dog or cat let you know that her food dish was empty? I used to have a dog friend who would look at me, look at the food dish, look at me, look at the food dish, until finally the message would get across to me.</p><p>How do we hear the rest of the natural world? Unsurprisingly enough, the answer is: by listening. That’s not easy, given that we have been told for several thousand years that these others are silent. But the fact that we cannot easily hear them doesn’t mean they aren’t speaking, and does not mean they have nothing to say. I’ve had people respond to my suggestion that they listen to the natural world by going outside for five minutes and then returning to say they didn’t hear anything. But how can you expect to learn any new language (remember, most nonhumans don’t speak English) in such a short time? Learning to listen to our nonhuman neighbors takes effort, humility, and patience.</p><p>The Tolowa believed the nonhuman world had something to say, and that what the nonhuman world had to say was vital to their own survival. Given that they were living here sustainably for 12,500 years, and given that we manifestly are not, perhaps the least we could do is acknowledge that they were on to something, and maybe even explore just what that kind of relationship might look and feel like.</p><p>© 2009 Orion Magazine</p></div><p>Related posts:<ol><li><a
href='http://www.fieldcore.net/2010/02/listen-to-africa/' rel='bookmark' title='Permanent Link: Listen to Africa'>Listen to Africa</a></li></ol></p>]]></content:encoded> <wfw:commentRss>http://www.fieldcore.net/2010/02/would-we-listen-to-nature-if-our-lives-depended-on-it/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The art of do-nothing branding</title><link>http://www.fieldcore.net/2009/12/the-art-of-do-nothing-branding/</link> <comments>http://www.fieldcore.net/2009/12/the-art-of-do-nothing-branding/#comments</comments> <pubDate>Sat, 12 Dec 2009 07:34:09 +0000</pubDate> <dc:creator>Olivier Nijs</dc:creator> <category><![CDATA[Nature]]></category> <category><![CDATA[Art of War]]></category> <category><![CDATA[Buckminter Fuller]]></category> <category><![CDATA[Masanobu Fukuoka]]></category> <category><![CDATA[One-Straw Revolution]]></category> <category><![CDATA[Otto Scharmer]]></category> <category><![CDATA[Sister Corita Kent]]></category> <category><![CDATA[Sun Tzu]]></category> <category><![CDATA[Theory U]]></category> <category><![CDATA[trimtab]]></category><guid
isPermaLink="false">http://www.fieldcore.net/?p=156</guid> <description><![CDATA[Years ago I read Masanobu Fukuoka’s One-Straw Revolution and it moved me.  To say that it is a book on agriculture and farming is akin to suggesting that Sun Tzu’s Art of War was simply a military treatise.  In other words, Fukuoka’s philosophy around farming has the ability to inform a broad range of topics [...]No related posts.]]></description> <content:encoded><![CDATA[<p>Years ago I read <a
href="http://en.wikipedia.org/wiki/Masanobu_Fukuoka">Masanobu Fukuoka’s </a><a
href="http://en.wikipedia.org/wiki/Masanobu_Fukuoka">One-Straw Revolutio</a>n and it moved me.  To say that it is a book on agriculture and farming is akin to suggesting that Sun Tzu’s <a
href="http://en.wikipedia.org/wiki/The_Art_of_War">Art of War</a><a
href="http://en.wikipedia.org/wiki/The_Art_of_War"> </a>was simply a military treatise.  In other words, Fukuoka’s philosophy around farming has the ability to inform a broad range of topics and strategies.  Ultimately, it is about quieting our cleverness in a way that allows us to see how we really can <em>do more with less</em>.  </p><p>For those not familiar with the book, <a
href="http://www.vedicbooks.net/the-onestraw-revolution-an-introduction-to-natural-farming-p-1060.html">One-Straw Revolution</a> is an engaging story of a unique Japanese farmer named Fukuoka.  A man many credit with inspiring the permaculture movement.  Folks marvel at his approach to farming because he creates sustainable and bountiful crops year after year, while only working on his land a fraction of the time compared to other local farmers.  While other farmers are busy harrowing, tilling, seeding and plowing, Fukuoka seems still and Zen like.  His energy is focused on handling the seeds in his home and then observing the land.  His methodology has been described as <em>do-nothing farming </em>which is ironic, because by <em>doing </em><em>nothing</em> he has actually mastered the art of <em>doing more.</em></p><p><span
id="more-156"></span><em>So juxtapose Fukuoka’s methodology with the crazy worker bee syndrome in our culture today.  How can we shift our thinking and behavior in a way that we are more resourceful, efficient and sustainable over time?  Look back on the past year.  What really mattered?  What made a difference?  How much capital (human and financial) was wasted because you did not take the time to be present and truly understand the essence of your surroundings?  Imagine how different the past year would have been if you simply had taken the time to quiet yourself and observe before doing.  My sense is that there is an amazing opportunity to shift our focus and obsession away from doing to <em>observing </em>and <em>reflecting</em> followed by <em>design</em> (note:  <a
href="http://www.theoryu.com/">Otto Scharmer’s </a><a
href="http://www.theoryu.com/">Theory U</a> is a great resource for more on this discussion, as is  <a
href="http://www.corita.org/coritadb/index.php?option=com_content&amp;task=view&amp;id=19">Sister Corita Kent’s rule #8</a> and <a
href="http://www.bfi.org/our_programs/publications/trimtab">Buckminster Fuller’s Trimtab principle</a>).  </em></p><p>It is my fervent belief that growing a brand is an art, and that we are desperate for more artists.  We need leaders willing to adopt the art of <em>do-nothing branding. </em> In other words, let’s loose the habit of becoming intoxicated with the latest, greatest thing and instead, become artists that are focused less on a tactic and more on the effect we wish to create. </p><p>For example, what if brands seeking to enter into the green movement were less inclined to create a green product and more apt to invest time in finding the right set of principles and positioning that could ignite a new ethos in their entire culture?  <em> </em>In essence, discovering the acupuncture point for driving a brand by sitting back to observe the canvas, before frantically rushing to the brush.  My premise is that by investing in this new breed of <em>artist</em> we will not only spend less capital, but also be exponentially more efficient and strong.  We will, in essence, OPTIMIZE the value of the journey for all involved.</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.fieldcore.net/2009/12/the-art-of-do-nothing-branding/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>First real Fieldcore recording</title><link>http://www.fieldcore.net/2009/12/first-real-fieldcore-recording/</link> <comments>http://www.fieldcore.net/2009/12/first-real-fieldcore-recording/#comments</comments> <pubDate>Fri, 11 Dec 2009 14:34:25 +0000</pubDate> <dc:creator>Olivier Nijs</dc:creator> <category><![CDATA[Fieldcore]]></category> <category><![CDATA[Nature]]></category><guid
isPermaLink="false">http://www.fieldcore.net/?p=146</guid> <description><![CDATA[Today I undertook my first attempt to do a real Fieldcore recording. For me the biggest difference with my ordinary working method is that I couldn&#8217;t use my diesel powered van.  So I took off on my bike. The first thing that became clear riding my bike is that this is a way more effective way to [...]No related posts.]]></description> <content:encoded><![CDATA[<p><a
href="http://fieldcore.noyz-scape.com/wp-content/uploads/2009/12/20091211-IMG_0555.jpg" rel="lightbox[146]" title="20091211-IMG_0555"><img
class="alignnone size-medium wp-image-148" title="20091211-IMG_0555" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2009/12/20091211-IMG_0555-450x300.jpg" alt="20091211-IMG_0555" width="450" height="300" /></a></p><p>Today I undertook my first attempt to do a real <em>Fieldcore</em> recording. For me the biggest difference with my ordinary working method is that I couldn&#8217;t use my diesel powered van.  So I took off on my bike. The first thing that became clear riding my bike is that this is a way more effective way to mentally prepare myself to do a recording. The smooth transition in audible landscape makes you way more aware of your surroundings. Normally I am in my car listening to the radio. I drive to a point I looked up on my computer. Most of the time these locations do not live up to my expectations from a audible point of view. Also to sudden transtion makes that my ears are not opened up the same way I noticed today during my ride on the bike.</p><p><span
id="more-146"></span></p><p><a
href="http://fieldcore.noyz-scape.com/wp-content/uploads/2009/12/20091211-IMG_0562.jpg" rel="lightbox[146]" title="20091211-IMG_0562"><img
class="alignnone size-medium wp-image-150" title="20091211-IMG_0562" src="http://fieldcore.noyz-scape.com/wp-content/uploads/2009/12/20091211-IMG_0562-450x300.jpg" alt="20091211-IMG_0562" width="450" height="300" /></a></p><p>I tought I checked my equipment enough before leaving home, but none the less one of my piezobuffers refused to work. Also one of my Schoeps mics started to generate some strange noise effect. Moist? Last few weeks I tried not to use the windjammer as often as I was used to. Maybe the humidity of this season plays a bigger role when I leave out the windjammer.</p><p>So after all not a very productive recording session but for sure a pleasant experience.</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.fieldcore.net/2009/12/first-real-fieldcore-recording/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> </channel> </rss>
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